Microsoft is planning to launch an in-house mobile app store
They are planning to capitalize on new Digital Markets.
The CEO of Microsoft Gaming, Phil Spencer has revealed that the publisher is planning to open their own in-house app store where they would sell and distribute games and other software directly to mobile devices.
Speaking to The Financial Times, Spencer noted that the EU’s incoming Digital Markets Act (new legislation that will force carriers like Google and Apple to operate on the Android and iOS service) will give Microsoft the opportunity to distribute its wares directly rather indirectly via current app stores.
As Spencer puts it up in the interview – “We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play. Today, we can’t do that on mobile devices but we want to build towards a world that we think will be coming where those devices are opened up.”
Spencer also talked about the potential for cloud gaming services and Xbox Game Pass to appear in the hypothetical new store. The company hopes to get its hands on some of the most popular mobile titles (like Candy Crush Saga and Call of Duty Mobile) through its intended acquisition of Activision Blizzard. We wish them the best of luck with their strategy!
The deadline for the EU Commission to decide whether or not it approves the merger has been delayed to May 22.