Blizzard have announced that the latest expansion for their MMORPG World of Warcraft, Wrath of the Lich King, has set a new day-1 sales record of 2.8 million copies. This breaks the previous record of 2.4 million, which ironically was set by the first WoW expansion, Burning Crusade in January 2007.

"We're grateful for the incredible support that players around the world have continued to show for World of Warcraft," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "Wrath of the Lich King contains some of the best content we've created for the game so far, and we look forward to seeing even more players log in to experience it in the days ahead."

"World of Warcraft: Wrath of the Lich King surpassed all sales expectations, with 100 Gamestation stores opening at midnight to cater for a high level of demand," said Andrew Thompson, product director, Gamestation UK. "Players queued for hours -- some dressed as characters from the game -- proving that enthusiasm for Blizzard Entertainment's latest installment is at its highest level to date."