Sony is set to finally release the much-anticipated PS4 Pro this November, after months of keeping it in the dark. Meanwhile, Microsoft, its rival, is currently enjoying a sort of winning streak in the sales department. In a statement provided to and reported by GamesBeat, Xbox Chief Marketing Officer Mike Nichols says that the Xbox One once again outsold the PS4 in the U.S. for the month of September. The data, according to him, was collected from the NPD Group. Furthermore, the console also topped September sales in the U.K., with data sourced from Gfk Entertainment UK.

This marks the third straight month the Xbox One sold more units than its main rival, an occurrence that has never happened before in the past. Nichols credits the success to fan support for the recently released Xbox One S. The slimmer and sleeker version of the original Xbox One model was released last August to positive reviews. Aside from the lighter frame, the Xbox One S is HDR-capable and can upscale games to 4K resolution if you have a matching Ultra HD TV. And speaking of Ultra HD, the console also has a built-in Ultra HD Blu-ray player - something the PS4 Pro lacks.

Aaron Greenberg, another Xbox marketing exec, celebrated the news by taking to Twitter to make his gratitude known to fans. "So grateful to everyone who helped us get back on top," he says before capping it off with the hashtag #DontCallitAComeback. This streak is big news for everyone at Xbox HQ, considering how the PS4 has been dominating the current generation of consoles so far.

Sony also recently released a slimmer version of the PS4 last month, as they always do with all their home and handheld consoles. But unlike the Xbox One S, the PS4 Slim didn't come with any major improvements other than the aesthetic change (unless you count the minor changes on the DualShock 4). Sony probably spent most of their time and resources on the PS4 Pro and PlayStation VR, explaining the lack of significant changes on the PS4 Slim.