Trion Worlds have launched two new programs, 7 day Free Trial and Refer a Friend, for its MMORPG Rift.

The 7 day trial lets players play the game for a full week at no cost and if the player wishes to continue playing they can upgrade to the full game anytime, taking their characters with them.

Refer a friend rewards players who refer friends that eventually buy the game. Players hand out 7 day trials to their friends and when the friend buys the game the referrer gets one of 3 rewards:

- Ascend 1 Friend - It's like getting two friends for the price of one! If just a single buddy purchases RIFT, you'll receive Courage, a fiercely loyal and utterly adorable canine companion.

- Ascend 2 Friends - You're immensely popular, and you know it. Demonstrate this undeniable fact by donning the glorious Trailblazer Hat, which you'll receive after Ascending a pair of peers.

- Ascend 3 Friends - You don't get this many friends through charm alone. By bringing three new subscribers into the game, you'll receive the Swift Ember Steed mount, a terrifying equine wreathed in flame that is sure to turn heads in Telara.

Additionally, Ascended friends' characters will be automatically added to the player's Friends List, and both will gain the ability to summon each other once every 30 minutes.

"Since launching just over two months ago, RIFT has dramatically disrupted the online gaming landscape, giving players the most massive, dynamic, and engaging MMO experience currently available," said Scott Hartsman, Executive Producer, RIFT. "With the Free Trial and Ascend-a-Friend programs, we're opening the floodgates, inviting all into this amazing world to experience what gamers around the world already know - that Telara is the new destination for serious MMO players."