Today IGN has opened a dedicated European Direct2Drive digital distribution store catering to those living on continental Europe.

To celebrate the launch they are offering a number of promotions, the first being 50% off on all THQ games until the 9th of Feb.

"Boasting a catalogue of hundreds of PC and Mac titles, is a natural addition to the Direct2Drive family . As part of IGN Entertainment our European footprint continues to grow steadily, with sales from Direct2Drive UK significantly increasing year-on-year providing us with a solid springboard into Europe" , said Rich Keen, Marketing Director, IGN Entertainment UK.