In a press release NCSoft announced:
"Since the launch of Guild Wars 2, NCSOFT and ArenaNet have released more than an expansionís worth of content, regularly hosted special events like Halloween, Lost Shores and Wintersday, introduced players to the retro-goodness of the Super Adventure Box, and engaged players with the Living World philosophy, all the while continually updating and tweaking the game experience. There are record numbers of people playing Guild Wars 2 and the recent WvW and PvP updates are just the first drops in a shower of new updates.
Today itís time to introduce Guild Wars 2 to millions of new players with a lower price point of £34.99 for the Standard Edition and £49.99 for the Digital Deluxe Edition. This is a really exciting time as the game is receiving episodic content updates at a very rapid pace, making Guild Wars 2 extremely accessible for players looking to invite their friends into the game or jumping in themselves for the first time.
The new, lower price of Guild Wars 2 will be available from 18:00 BST today, Tuesday 21st May."