The Project Runway video game will put players in the role of an aspiring fashion designer. Similar to the show, players will be presented with different challenges as they create designs and adorn models with hair, make-up, and accessories. Players can then become the model and strut their creations down the runway using the Wii Balance Board accessory. Capturing the true essence of Project Runway, the title will feature the show's talent.

Unique features of the Project Runway video game will include: an interactive garment studio, a fashion career mode, hair and make-up studios, a Wii Balance Board-compatible catwalk game and a feature where the player can take part in high-profile fashion shoots and take on the role of a fashion photographer. All fun and family friendly game features are based on the content from the show.