The first LGBT-themed game from Atari, Pridefest gives players the opportunity to customize their own parade flotillas with colorful decorations and adorn their locale with eye-catching attractions and entertainment - with the goal of keeping their city happy and vibrant. Players will need to solve challenges and complete quests to unlock new parade and festival supplies, or receive other bonuses. The game will incorporate various personalization and social features, including the opportunity to chat with friends, visit each other's city and create avatars bedecked in clothes and jewelry.