Hello Kitty returns to help out her friends any way she can in Loving Life with Hello Kitty & Friends. New additions to Hello Kitty and Friends mean she can now visit her friends in the shopping mall and even help with some part-time work. Players can also take Hello Kitty shopping, decorate her room, and choose her clothes. Loving Life with Hello Kitty & Friends features all of Kitty's best friends.

Play with Hello Kitty and her friends over five distinctive areas: Hello Kitty's room, the shops, the food court, shopping area and playing with Hello Kitty's friends. In Hello Kitty's room you can customise furniture, clothing and accessories. At the shops you can put on unique uniforms for each shop, play fun mini-games and help out at various shops; all run by Hello Kitty's friends. In the food court you can work in various jobs to earn Puro (the in-game currency), and play more mini-games based on the shop you choose to work in. You can then use the Puro you've earned to purchase goods and visit Hello Kitty's friends in the various shops. You can also play an additional eight mini-games with Hello Kitty's friends.