LEGO Friends welcomes players to Heartlake City, where summer fun awaits! Players have complete freedom to express their unique style, explore areas and activities that interest them most, such as perfecting a dance routine in the studio, taking a few shots on goal at football practice, or visiting the store to get cool items to customize their character, as they build friendships with their five new friends.
Building friendships is the heart of the game. As players meet new friends and join them on special adventures, such as helping Emma take pictures for her next newspaper article or reviewing song choices for Andrea's next performance, they grow their friendship levels with each character. Once players reach "true friend" status with all of the characters, they are able to build a Heartlake Celebration for them.
Additionally, players can care for a variety of different pets by training and grooming them, in order to enter them in a pet show. Each pet has a special skill that players can use to help them in their adventures. Plus, players can trade places with the fun-loving pets to play the game from the animal's perspective.