EA SPORTS have unveiled a new feature for FIFA 11 on the Xbox 360 and PlayStation 3 called Creation Centre.

Creation Centre provides tools to customize the content in FIFA 11 by letting you create new football players and teams via http://www.easportsfootball.com. Players can be created by choosing their appearance, accessories and attributes and team can have distinctive crests and kits and home stadium.

"Having the ability to customize content in FIFA 11 to the degree where you are creating players and teams, choosing player attributes and managing team tactics effortlessly from the web opens up a world of possibilities of original content that fans will be able to create," said David Rutter, Producer of FIFA 11 on Xbox 360 and PS3. "Creation Centre will perfectly compliment the official league and team licenses that are the hallmark of the FIFA franchise."

Fans will be able to share their created players and teams with friends and download into their console to play online, in Tournaments and in Kick-Off matches in FIFA 11. In addition, fans can choose player attributes and manage their created team's formations and tactics right from the web. Creation Centre will launch when FIFA 11 is available in stores on Sept. 28 in North America and Oct. 1 in Europe and Asia.

Also new this year in FIFA 11 is Custom Audio, which enables fans to assign chants for every team and league in the game. Fans can set their home club's chants to play during player introductions, halftime, and after goals - even hearing their name echo in the stands of Old Trafford or San Siro with created chants for their Virtual Pro. Plus, fans now have the ability to play music from their hard drive in game.