Speaking to MCV, EA Sports president Peter Moore and Take-Two CEO Ben Feder were not convinced 3D will add much to gaming.
"We are looking at 3D but there are challenges," Moore said, "I've seen a number of our games running in 3D, and we're learning that we can't take the existing camera angles. You have to get lower and have depth of field to actually see it."
"You've got to look at things differently than just porting to 3D, because 50 per cent of what you are seeing you can't even tell it's 3D. I'm not sure it adds value to the experience."
Ben Feder adds: "The use of 3D needs to be meaningful to the gamer and publishers will need to ask questions. Will it draw players further into my world? Will it change how they interact with the game? Will it make the title more fun and keep the player engaged? The answers need to be 'yes' for them to fit into our strategy of being a leader in innovation and quality."