To celebrate Rare's 25th birthday Microsoft have revealed a brand new Rare logo that is touted as both modern and classic. The redesign does not just extend to the logo, a new rare.co.uk website is due for relaunch soon.
Rare's head of studio Mark Betteridge explains: "Both Rare and the games industry have seen massive changes over the past 25 years, and right now it feels as if both we and the industry are continuing to evolve at an ever-increasing pace. With this landmark anniversary coming up, and knowing that we have a really exciting future ahead, we felt now was the time to have a new image more in keeping with an innovative and creative entertainment company which aspires to be around for at least the next 25 years!"