Microsoft have announced that Project Natal, thier upcoming motion sensing technology, is generating "widespread enthusiasm from the world's leading video-game publishers" and can boast the backing of publishers such as Activision Blizzard, Bethesda Softworks, CAPCOM, Disney Interactive, Electronic Arts, Konami, MTV Games, Namco Bandai, Sega, Square Enix, THQ Inc. and Ubisoft, all of whom are currently working on projects for the system.

"'Project Natal' gives the industry's creators and storytellers the freedom to dream of new experiences and to tell stories never before possible," said Don Mattrick, senior vice president for the Interactive Entertainment Business at Microsoft Corp. "The support of these creative partners testifies to the excitement that 'Project Natal' is generating among the most innovative minds in the industry, and is proof that Xbox 360 not only offers the best games and entertainment today, but will lead with innovation and new ways to have fun in the future."

While there are no details about any "Project Natal"-inspired projects, publishers had the chance to speak about the technology at this years Tokyo game show:

"Microsoft 'Project Natal' could fundamentally change the way players experience sports games," said EA Sports President Peter Moore. "At EA, some of our top development teams are experimenting with these tools with the goal of delivering a completely fresh take on genres like sports and racing."

"Activision is encouraged by the innovation that Project Natal will bring to the industry and how it can transform consumers' video games experience. We have development teams working on Project Natal development kits to explore the creative possibilities this new technology affords," said Dusty Welch, senior vice president and head of Publishing at Activision/Blizzard.

"I strongly feel that 'Project Natal' will expand the possibilities of gaming. It's yet another component that adds to the appeal of Xbox 360 and demonstrates to users the broad level of entertainment it provides," said Keiji Inafune, managing corporate officer and head of Research & Development Management Group at CAPCOM. "Personally, I too am extremely excited about 'Project Natal.' It's really going to stir up our creative spirits. I think it's going to bring new ways to play and new surprises to Xbox 360 fans and help further the development of completely original content. 'Project Natal' is definitely something people should look out for."

"Ubisoft sees enormous opportunities with 'Project Natal.' With the 3-D camera, your body can become the interface," said Yves Guillemot, chief executive officer of Ubisoft. "Any barrier related to the use of pad controllers that may have existed for potential gamers is now abolished. Ubisoft is already taking advantage of this major evolution to design new types of gaming experiences and attract more people to play video games."