Today Ubisoft announced a partnership with two of television's most popular celebrities, Holly Willoughby and Fearne Cotton, to promote Imagine , a new range of video games available on Nintendo DS .
The new range of games for girls aged 6-12 years will roll out over the next year and launches next month with Imagine Girl Band, followed by titles including Imagine Dream Weddings, Imagine Movie Star and Imagine Teacher.
Holly and Fearne will participate in a major year long marketing campaign to promote the Imagine range, appearing across all UK media channels in a groundbreaking marketing initiative by a video game publisher.
Holly Willoughby is well known for presenting hit television shows such as Dancing On Ice on ITV1. She will also be taking over from Fearne in presenting this year's Xtra Factor, the behind the scenes show following auditionees for The X Factor. Fearne Cotton co-hosts the weekend chart show on Radio 1 and has presented a number of popular television programmes and events such as Top of the Pops and Live8. Most recently Fearne co-presented Nelson Mandela's 90th birthday party concert in Hyde Park.
"We are delighted that best friends Fearne and Holly will be joining Ubisoft to promote our new Imagine range of games. Our research shows that our target market loves watching them on TV and aspires to be like them," said Jon Rosenblatt, UK marketing director at Ubisoft. "There's a perfect synergy between what our games stand for in terms of being fun, friendly and inspirational, to how our audience feels about Fearne and Holly."
Holly and Fearne said of the partnership, "The Imagine range is great for young girls who want to express themselves, have fun and let their imagination run wild.There are lots of games being launched this year so there will be something for everyone. The games are brilliant fun and we're delighted to be involved in such a big, exciting campaign. We're also loving being able to play all the games together!"