Saw on [url=http://www.totalgaming.co.uk/games/story.php?id=523]Total Gaming[/url] that Play.com are taking pre-orders for the Xbox 360 at £399. This seems odd considering that Microsofts own J Allard said that the launch price in the US will be "in the neighbourhood of $300" (approx. £165).
There is a notice on Play.com however that states that "The UK release date and retail price have not been confirmed and are subject to change. If the retail price is decreased you will receive the lower price.".