Microsoft's next-generation Xbox console is set to be unveiled to the world not at E3, as was previously believed, but in a half-hour long special to be aired on MTV the week previously, on May 12th.
The move is a massive break with tradition on Microsoft's part, and will get the Xbox 2 in front of consumers several days ahead of the unveiling of Sony's PlayStation 3 and Nintendo's Revolution in Los Angeles the following week.
"It doesn't make sense to unveil the product behind a closed door, at a trade-only event," according to Microsoft corporate VP Peter Moore. "We wanted to talk directly to the consumer first."
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