Get ready to Play Boys (and girls)

Salivating fans will be queuing up to get their paws on playmate Natalie Denning who will be making a special appearance at London's GAME store on Oxford Street. Temperatures are not going to be the only thing that rises!

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Playboy: The Mansion hits the stores across the UK tomorrow. To mark the occasion, Natalie Denning, UK Playmate from the game will make a special appearance at the GAME store, on Oxford St, London between 1pm-3pm. Natalie will talk about her starring role in the game and customers will have the chance to meet her and have their photos taken with her. Natalie will also personally autograph copies of the game too.

Buy a copy of Playboy: The Mansion tomorrow at the GAME store on Oxford St, London and get £10 off the recommended retail price! Offer ends on Sunday 6th March.

Playboy: The Mansion(tm) is a management game blending tycoon and social simulation gameplay mechanics in the most glamorous and stimulating setting imaginable: the world-famous Playboy Mansion.

As Hugh Hefner, you must strategically create the content of Playboy magazine to fit a changing market and, ultimately, increase your fame and wealth. To do so, you must first hire staff and build your fantasy mansion including grounds and grotto. You also have the opportunity to throw lavish parties, rub shoulders with VIP's, and live the Playboy lifestyle. Through interactions with your guests, you will get the content you need including interviews, photo shoots, and more.

Build the dream and leave your taboos behind -- Playboy: The Mansion is changing the rules!

Playboy: The Mansion for the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft, and PC-CD Rom.will be available in stores across the UK on 4th March 2005.

For more information about Playboy: The Mansion(tm), visit the game's official website at www.playboythemansion.com and on www.ubi.com